Sports Technology

For the past 10 years, Vernalis has been helping major sports leagues maintain their edge and solve operational challenges through creative technology solutions. Our extensive experience has taught us that typical business models don't always satisfy the needs of a Sports League. It's this understanding that has helped us bring sophistication and high performance to the technologies and solutions that we have recommended and built to power their on and off-field operations. We've also applied our experience in other multi-disciplinary industries, to inspire innovative approaches and tactics.

The type of systems best adapted to the specific needs of sports leagues are often not the average business' off the shelf products. They are produced by companies intimately acquainted with the unique needs and challenges of the sports industry.

The Vernalis Sports
Technology Framework
Through the insights we've gained with multiple major league sports around the world, we've developed a strategic framework for Sports Technology that models the best practices we've seen consistently deliver high business value. Our framework identifies the core value drivers that are unique to sports leagues and defines how these drivers are the key elements that build or protect value. They are an effective and insightful metric by which technology initiatives and strategies can be developed and measured. We have also compiled a collection of proven technology tactics within each category, that we have studied or deployed for our clients.
The sport
The business

There is no player or team above the game. This is a mantra echoed by all sporting leagues but how do organizations systematically and proactively protect their game, clubs, and ultimately their revenues?

From the highest levels of professional sports to its "grass roots", negative exposures affect the business of sports and even though most are forgotten as soon as they arise, the financial and emotional costs of dealing with major incidents are often long lasting. While the public's threshold for shock has increased over the decades, immunity from the fall out of negative press can never be assumed. This is true whether it's on-field incidents, where officiating needs to be impartial and independent, or off-field, where the actions and words of players, teams and even 'fans' can cause the media, social media, and even the speculation of the public to question the integrity of the game. There are however, proactive steps that can can be taken to minimize that risk. Many of these tactics, such as those shown, can be effectively and efficiently implemented and managed with the right internal software .This right software can provide accuracy, reliability, and real-time analysis of all pertinent data, enabling more informed and disciplined risk management.

Challenges in Sports Technology
(and how we overcame them)
Team Independence

Often key stakeholders for projects are team or club organizations, each with their own individual technology infrastructure, business practices, and corporate policies. Unlike centralized corporations which can enforce process and IT standards, custom applications built in a sport league environment must comply to the broader array of business and technical requirements.

Maximize Automation

Back office operations are often allocated more modest IT budgets compared with on field operations. It is often essential to rely on technology to augment staff and greatly enhance productivity. To accomplish this, we look for every opportunity to maximize our solution's ability to automate previously manual tasks. This also helps to improve accuracy by reducing defects caused by human errors and increase speed.

Mission Critical Systems

Try, if you will. to think of one business that doesn't deal with deadlines. Rather difficult, isn't it.? Now imagine an industry that rises or falls on both deadlines and seasons, fashion notwithstanding, and you've pretty much described professional sports. When technology is relied upon as a tool for running any business, when it comes to a business that puts on sporting events at specific times, in specific seasons, in specific places, the importance of that technology's reliability becomes paramount. "The show must go on" is more than an, inspirational phrase, in professional sports leagues, it's lifesblood. To the sports fan, weather, natural disasters or even war may be valid excuses for cancelling a scheduled game; maybe! Little else is acceptable and certainly not a back office mistake. The technology that runs the back office still answers ultimately to the fans. It had better be good. Thanks to Vernalis, it is!

Protecting Relationships

We recognize the critical importance of protecting delicate relationships with stakeholders outside of the league's main office such as players unions, team owners, league officials, and officiating unions. When collecting requirements for any project, we consider the governing contracts between those entities and assure that any proposed solution, fits within the tenants of those contacts. We also work with league IT departments to manage and control any communications with those parties for the purpose of gathering requirements, soliciting feedback or disseminating instructions.